Over the many
years of traversing up and down the Interstate 95 corridor, I am often amused
by the cheesy yet catchy billboards that are utilized by South of the Border as
part of its innovative marketing campaign.
The one particular
billboard that always grabs my attention very simply reads “What is old… Is new again”.
What a creative
way of conveying the subtle yet powerful message that no matter how many times
you may have visited Pedro in the past, that there is always something new awaiting
you at South of the Border.
While life in the
21st century revolves heavily around what happens to be the latest
and greatest, there are those isolated moments when something old remains
timely and current.
An excellent
example of this phenomenon, is a literary work that has remained timely for
nearly eighty years… “Think and Grow
Rich” by Napoleon Hill.
In his masterful
work of 1937 Napoleon Hill writes:
“We who are in this race for riches, should be
encouraged to know that this changed world in which we live is demanding new
ideas, new ways of doing things, new leaders, new inventions, new methods of
teaching, new methods of marketing, new books, new literature, new features for
the radio, new ideas for moving pictures. Back of all this demand for new and
better things, there is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one
wants, and a burning desire to possess it.”
How fresh, timely
and original Napoleon Hill’s words remain. His thoughts have served as potent fertilizer
on the seeds of imaginations for countless generations of leaders and
innovators who have furthered our collective way of life for nearly a century.
What seeds of
imagination are currently fermenting in your organization and in the minds of
your people? Is your organization, its leaders and your people fully prepared
to embrace the challenge of change that new ideas, new ways of doing business
and new ways of serving customers will demand of you?
Your organization
must possess a crystal clear vision for its future and a definiteness of
purpose for what it wants to accomplish in that future and “why”. As well, your
people must have the passion, skill sets and staying power to collectively achieve
the organization’s ongoing mission and vision.
Definiteness of
purpose ensures that your organization and your people recognize, embrace and
act upon the opportunities that directly relate to the achievement of your
organization’s goals and objectives.
Napoleon Hill strongly
believed that definiteness of purpose was the starting point for all
achievement. I would readily concur that his belief is accurate for both
organizations and individuals alike.
Such an
undertaking will require masterful leadership that is capable of preparing the
organization to both plan and then flawlessly execute the action steps which
are critical to the achievement of organizational goals and objectives.
Even as you read
this brief there exists an unprecedented need for new ideas, new leaders and new
innovation that is greater than at any time in human history. New horizons and
new opportunities lie just ahead.
While Napoleon
Hill’s timely observations continue to endure … They also beg the question … Is
your organization’s leadership truly ready for what ever lies around the next
bend in the corporate road?
Developing Forward
Leadership Development
Learn more. Do more. Become more.
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